How to engage effectively with journalists

Understanding media & media management is important for businesses and organisations at some point. Knowing how to engage effectively with journalists could make or break the business.

A recent report released by PRNewswire/Cision provides insight into how to improve and ensure positive and meaningful engagement with journalists to improve outcomes on both sides.

Clearly, journalists are after the most up to date and newsworthy story going, and preferably as an exclusive. PR professionals should make the job of the reporter easier by providing good quality written and multi-media content. And they should, respect reporters and their time.

At JT Comms we have the networks and experience to engage effectively with the news media. Our extensive work with high profile, high stake organisations ensures we have the experience and capability to help you get results.

The news and public relations worlds are fast moving and often brutal. If you are not on your game a great opportunity can pass you buy in an instant.

We are here to help you navigate this seemingly complex environment to help you manage and ultimately enhance you and your organisation’s reputation. It’s all about being smart, strategic and effective.

By John Thompson & Hayden Tucker

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