As the world slowly opens up after the long dark COVID winter, this is not a time for leaders to sit back and relax. Leaders must continue engaging and communicating on a regular basis with staff, clients, suppliers and other key stakeholders. There remains uncertainty and nervousness about the COVID situation and leaders must provide reassurance but also be ready to act & respond as circumstances require – this requires communication that is Clear, Consistent, Confident, & Collective.
Clear
In an uncertain environment, the last thing anyone wants or needs is mixed messages creating confusion and chaos. Leaders need to communicate with clarity on how they’re moving forward and be transparent with why they’re making those decisions.
Consistent
Communication keeps stakeholders informed and up to date with what is happening; it also builds trust and understanding. What is critical is that the messaging is consistent not only in terms of content but also in delivery across various platforms.
Confident
As countries and businesses open up, it is essential that leadership remains strong and confident, which in helps drive public confidence, trust and productivity. From a government perspective, providing public reassurance and honest explanations about its decisions will enhance overall confidence in its approach.
Collective
If the pandemic has taught us one thing it is the importance of countries and communities working together for the greater good. Messaging that is grounded in the collective community is essential to move forward together and tackle any future problems that come our way.
Leaders will need to communicate with strong messaging to make sure the public understands what is going on & to prevent any unintended risks developing into a crisis. The only way this can occur is through Clear, Consistent, Confident and Collective communication.
By: Hayden Tucker & John Thompson
