JT Comms was engaged to support the American Malaysian Chamber of Commerce in Kuala Lumpur host and promote an international business summit, Asia Pacific American Chambers of Commerce.
With limited time and budget, we were able to engage an effective international media campaign taking advantage of current global issues – namely the threat of Trump trade tariffs on China – to build interest in the summit.
The campaign gained widespread local and international interest and despite the timeframes, attracted a significant number of attendees.
Throughout the summit itself, there was ongoing and continued media coverage; it was also trending on social media.
